My Work

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Travel Illustrations

I always take my iPAD with me on my travels and find it’s magical for drawing anything to do with light. Snow on the mountain, sparkle on the sea and romantic evenings. Coming soon I hope the mysteries of the deep drawn in situ at 20 metres. There’s a complete collection of travel illustrations on Tumblr.

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Diving Ladies

Sketches for an upcoming project. I am hoping to combine two of my passions, drawing on the iPad and scuba diving. There’s an new housing for iPad just launched, designed specifically with scuba divers in mind. The  iDive housing  should mean I can take my iPad on a wreck dive and start sketching. I have the models, the venue, the safety diver and an underwater photographer to record it all on standby. Here’s hoping the housing and the weather come up trumps. More on my News page as it happens. .

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Kitschen Cafe branding

The ‘Kitschen Cafe’, Basingstoke, has opened its doors. Food “from the heart of the home”…. …They wanted a kitsch corporate ID and loyalty cards, so we were made for each other. I’m especially honoured that they are doing a heart decorated cupcake to match my logo. ‘Like’ it here…

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BBC Connecting the Story Brochure

BBC World News and have recently completed an extensive global research study into how people consume news content and the multiple screens they use to do so. This is exciting information for BBC Advertisers and potential clients. The brochure ‘leave-behind’ needed to highlight the relationship between the devices and news that is consumed across multiple screens in one day. The chosen solution for  ‘Connecting the Story’  has die cut windows representing a smart phone, a tablet, a laptop and a TV that reveal the key snippet of info on the inside back cover:  3HRS 24MINS are spent on average each weekday by the people surveyed, consuming news.

More info and the PDF download version of the brochure can be found on the BBC Worldwide’s Advertising Research page

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iPad Building sketches

I’ve recently been doing quite a few sketches of buildings. Shown here ‘The London’ and ‘Wooden It Be Lovely’ in Southampton and ‘The Sun Tavern’  in London .  I’ve been using that Paper App (by 53) on my iPad. The moody watercolour washes are ideal to get to get across the facade’s richness and depth of colour.

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BeBuzz Marketing Web design

Owner and Marketing consultant Andrea offers a wide range of services from full campaign management, design, web and marketing to a just a simple piece of PR. We went for a responsive magazine style layout is that is bright yet corporate and I used the letter B from the corporate identity to form cloud style speech bubbles to sell the wide range of offerings.

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Puurrfect Pets

Having 2 cats as my studio ‘interns’ suddenly gave rise to a flurry of furry critter drawings. Happy to draw an aardvark for an ad, a ferret for Facebook, a parrot for packaging or just your own Moggie for the mantlepiece. Get in touch with me via email if you’d like to talk some more.

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Andark Aquanauts Scuba diving for kids

Andark Aquanauts is a scuba diving programme for kids aged 8 to 12 years, where they can gain ‘foundation course’ in a safe pool with before taking a formal PADI, or BSAC scuba certificate. We wanted to keep the look fun. The basic ‘Aquanaut’ programme has its own tee shirt. Master aquanauts go on Aquamissions and qualify for a special red CADET tee once they have completed the 10 Master Aquanaut sessions. Find out more here.

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Vanguard Thinking the Brand

Vanguard Strategy commissioned me to draw 13 illustrations for their new website. Half of these illustrated their client base in Beverages, Skincare, Automotive, Confectionary, (YUM!) Technology, Pharmaceutical and Financial sectors, the other half were sketchy cartoons illustrating their thinking. The famous brands had to be recognisable without actually advertising an particular logo. I got quite into creative textures such as the (Kenco) coffee granules and the shine on the various mobile devices. My favourite is probably the cosmetics banner.

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Powergen Sparky

Created for Powergen, Sparky the dog was part of an interactive recruitment quiz for graduates. The dog ran round a maze and would light up bulbs the more right answers the graduate gave. Light up all the light bulbs and win (Scooby) snacks. Simple but I love him.

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Don the Dentist

Mad animation stills from an YouTube ‘infomercial’ illustrated and art directed in collaboration with design agency 3Men and a Suit. Its advertising a business- to-business iPad app for dentists. For now we’ll just call him ‘Don-the-Dentist’.

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ThoughtWorks Global Conference Publicity

ThoughtWorks Live Continuous Delivery is a 2 day user conference for customers and prospects. It has visibility globally and the graphics have to be tailored to the appropriate territory. Europe, Australia, Sanfrancisco and Chicago.



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Akasha BellyDance Website

Akasha Tribal BellyDance Website. “Here’s a load of belly dancing jewels, make me a website.” It’s got to be my best brief to date! Montage, jewellery, colour, composition and belly dancing. Perfect brief really. Roll over the buttons and you get even more

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PR Portfolio

PR Portfolio for the Fire Fighters Charity. The brief was ‘We like your style, do what you think works’. (Truly an enlightened client).

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Betty Buff Branding and Catalogue


A brand designed to be kitsch and flirty yet wholesome, using only natural ingredients. A full brand development, label design and product catalogue for sensitive skincare range ‘Betty Buff’ including natural scrubs, pamper packs and bath products.

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FireFighters Charity Annual Awards Brochure

16 page programme for the Fire fighters Charity annual awards ceremony, held at Wembley. As well as featuring the year’s heroes the programme launch the Charity’s new corporate identity.

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ThoughtWorks London Interactive Map

Being right at the heart of things near Covent Garden, makes ThoughtWorks London is an exciting place to work. This is part of an interactive map that give prospective employees a taster of the ThoughtWorks culture. It has animated rollovers to highlight ThoughtWorkers favourite POIs. It’s development but I couldn’t wait, link to follow.

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Coca Cola Recruitment Campaigns

While an art director at TMP Worldwide one of my key accounts was Coca Cola.  Here is a selection of press ads aimed at recruiting sales people. Copy lines include: ‘Successful People are always Well Red’ ‘Bigger Vision’ and ‘Bubbly People Wanted’, ‘Iced Lolly’ and ‘Rise to the Top’.  The ‘Bigger Vision’ ad won a RAD (Recruitment Advertising). Award.

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'Working for a Diverse City' Brighton and Hove

Working for a ‘diverse city’, this recruitment campaign promotes the attractive proposition of working for Brighton’s council to a London audience. The campaign comprises a brochure, web site, exhibition stand and a set of press and tube ads and a bespoke montage.

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Cartoon Sketch Style

Freehand pen cartoon style. Shown here; a competition entry for Burnt Sugar Fudge, a corporate Christmas bear for TMP Worldwide, a logo for a dive company (Sun Diving) and some commissioned portraits.

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Viva Web and Identity

Website, publicity material and brand identity for Viva NI. A company specialising in computer generated (CG) imagery for Superyacht Designers.

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Homefront Forces Branding and Web

Design for print and web, including branding and characters for the ‘HomeFront Forces’ charity web site. When built, British Armed Forces children will be able to to securely message and share photos with parents while on deployment. See web site in progress built by Plug and Play here.

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Please 'LIKE' Vince, he needs fangs

Is it a bird? Is it a plane? No it’s a vampire bat with a complex. He needs BIG fangs. It’s also animation script and book. The brainchild of prolific children’s author Ali Sparkes. It’s a work in progress. As are my  furry contributions. For more on Vince as it happens, please ‘LIKE’ Vince on his very own Facebook page; Vince Needs Fangs Club

© Ali Sparkes 2013, all rights reserved.

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ArtVaults Exhibition Publicity

ArtVaults is an annual project that opens the medieval vaults in Southampton to showcase the work of emerging artists. The last Art Vaults ‘Art Vaults 4’ centered around a website and had a supporting exhibit brochure, leaflet, exhibition panels and a

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Boe Comedy Posters

A2 posters and flyers for London comedian Boe.  ‘Mark my words’ and ‘Did I Say That Our Loud?’ shows. The Initial inspiration was the 1914 ‘Your country needs YOU’ war recruitment poster mixed in with a bit of graffiti grunge.

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Info Cubed Logo and Website

Info3 Intelligence management solutions for media and marketing. Website and Product Branding.

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Sunsail Illustrations

Comparing the effects and practicalities of sketching with watercolour pastels and pen versus the watercolour effects using Paper on the iPad. I came to the conclusion I like doing both but they have their place. Sand and sea may not mix well with the iPad and working with ink doesn’t go well with a white shirt! A selection of these illustrations were used in Sunsail’s Flotilla brochure.

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Campaign sites for The Met, MOD and LE Group

Award wining recruitment ad campaign web sites:  Metropolitan Police, Best Website SOCPO Award    SOCPO Award – LE Group, Best Interactive

Association of Graduate Recruiters – MOD, Best Web

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Unconventional Thoughts Tee

ThoughtWorks is not your typical company. The describe themselves as ‘custom software experts wholly devoted to the art and science of custom software.’ This T shirt design aims to convey their unconventional thinking.

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Bruce Munro Ads and Web

Web site and press work for inspirational lighting designer Bruce Munro. Each tower is built from 216 illuminated water bottles, which change colour in sync with a musical score. more about the installation

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Violent Veg Sets

When Carte Blanche bought the Violent Veg brand they found themselves with boxes of Plasticine arms and legs, but no sets. Luckily I was in the right place at the right time. I spent a glorious six months building a dozen sets from scratch, sourcing the miniatures, and character modelling. The latest batch of Violent Veg cards from Carte Blanche, can be seen at (The Violent Veg logo is a registered trademark of Brandmaster Limited)